Grow your music career with expert coaching
Welcome to the Groover Club, the first international club dedicated to independent artists. Unleash your potential with expert coaches and innovative resources.
Sony Music, Warner Music
Has developed +100 artists
Meet your coach,
Eric McLellan
Eric is a seasoned marketing and A&R executive with 15 years of experience at major record labels. He launched his career at Sony Music before spending over a decade at Warner Music Group's Sire Records, where he worked closely with industry legend Seymour Stein (Madonna, Talking Heads, The Pretenders). As a global A&R executive, Eric has discovered, developed, and nurtured artists across a diverse range of genres.
Get personal guidance to reach your music goals
Get answers to all your questions, an analysis of your music and your positioning, advice to optimize your social media strategies and online presence, and a clear action plan with specific goals to push your music career further.
Join the Groover ClubWhat artists say about Groover Club
Don't just take our word for it. Hear from artists who joined our supportive community and took control of their music career.
Join the Groover Club
Membership plans
month-to-month
$99/mo
Adapt as you grow
One coaching session every 6 weeks (group or 1-on-1)
1-month access to our online artist community and resource library
1 online masterclass with VIP guests from the music industry
Unlimited chat access with your coach
Campaign booster: 10% off all Groover campaigns and contact selection help
6 months
$83/mo
Focused development over six months
One coaching session every 6 weeks—two group sessions and two 1-on-1s.
6-month access to our online artist community and resource library
6 online masterclasses with VIP guests from the music industry
Unlimited chat access with your coach
Campaign booster: 10% off all Groover campaigns and contact selection help
12 months
$75/mo
Comprehensive, long-term support
One coaching session every 6 weeks—four group sessions and four 1-on-1s.
One year access to our online artist community and resource library
12 online masterclasses with VIP guests from the music industry
Unlimited chat access with your coach
Campaign booster: 10% off all Groover campaigns and contact selection help
Discover all that Groover Club offers
What the first 6 months at Groover Club looks like
Master your skills with our training sessions
Monthly Workshops
Attend our monthly music workshops to gain industry insights and learn about music promotion techniques.
Exclusive Events
Access VIP events
Expert Coaching
Receive online coaching sessions each month with fellow artists and music experts to enhance your skills.
Experience personalized support
Media and Professionals
Receive assistance with choosing the right professionals on Groover, and receive guidance on the media outlets perfect for promoting your project.
Online Community
Become a part of our private online group, interact with like-minded artists, and receive support from fellow members.
Campaign Discounts
Receive a 10% discount on all your Groover campaigns by joining the Groover Club.
Join a supportive community
Collaborative Community
Join our exclusive online community and engage with fellow independent artists. Participate in workshops and events geared towards your success.
Networking Opportunities
Connect with like-minded individuals, share ideas, and set yourself up for future potential collaborations. Expand your network and grow as an artist.
Mentorship
Seek guidance from established industry professionals, interact with the Groover team, and receive personalized coaching sessions. We're here to support you every step of the way.
Make the most out of your mentoring
Create Your Identity
Learn to express your unique voice and create a resonant artist identity that will help you stand out.
Master Your Socials
Take control of your social media platforms and learn to communicate your brand's story effectively.
Release and Playlist Strategy
Receive professional insights on how to orchestrate your next release to get the most attention.
Promotion Techniques
Learn the art of pitching and promoting your project to media, radio, and web radios.
Manage Your Marketing Campaigns
Optimize your advertising campaigns for your music with hands-on guidance and industry tools.
Try it first with a 14-day trial period!
14-Day Trial Period for any membership plan.
We believe in our service and want you to succeed. That's why we offer a satisfaction guarantee. If you're not happy with our services, you can claim your money back within 14 days of registration.
Take the first step towards becoming a successful independent artist today!
Get in Touch with Us
If you have any questions about the Groover Club or our services, feel free to send us a message at club@groover.co
We're more than happy to assist you in any way we can.
FAQ
What is Groover Club?
Groover Club is a membership program offering exclusive music promotion services, personalized coaching, and access to a supportive community of artists.
How much does it cost to join Groover Club?
Mont-to-month Membership: $99
(includes all Groover Club features and services and one coaching session every 6 weeks)
6-month Membership: $495
(includes all Groover Club features and services, 2 one-on-one sessions, 2 group sessions, and more)
12-month Membership: $891
(includes all Groover Club features and services, 4 one-on-one sessions, 4 group sessions, and more)
What does Groover Coaching provide?
A dedicated artist development coach for guidance
In-depth analysis of your music and brand
Support to optimize your social media strategy
Clear action plan with specific goals
Who is the coach?
Eric McLellan, a seasoned marketing and A&R executive with 15 years of experience at major record labels like Sony Music and Warner Music Group.
What are the benefits of a Groover Club membership?
Access to the online artist community
Access to a library of resources
Regular one-on-one and group coaching sessions
Online masterclasses with VIP guests
Unlimited chat access with your coach
Receive a 10% discount on all your Groover campaigns
How do I book a coaching session?
After purchasing, you will receive an email with instructions on booking your session.
Can I communicate with other artists?
Yes, you can communicate with all artists on the platform via private messages.
What if I’m not satisfied with the service?
A 14-day trial period is available for 6 or 12-month membership plans. If unsatisfied, you can claim a refund within 14 days of registration.
How do I contact support?
You can send a message to club@groover.co for any questions or assistance.
