Grow your music career with expert coaching
Unleash your potential with expert coaches and innovative resources.
Sony Music, Warner Music
Has developed +100 artists
Meet your coach,
Eric McLellan
Eric is a seasoned marketing and A&R executive with 15 years of experience at major record labels. He launched his career at Sony Music before spending over a decade at Warner Music Group's Sire Records, where he worked closely with industry legend Seymour Stein (Madonna, Talking Heads, The Pretenders). As a global A&R executive, Eric has discovered, developed, and nurtured artists across a diverse range of genres.
Get personal guidance to reach your music goals
Get answers to all your questions, an analysis of your music and your positioning, advice to optimize your social media strategies and online presence, and a clear action plan with specific goals to push your music career further.
Start your coaching journeyOn-demand coaching
$140
per session
Best for immediate, focused guidance
1 one-hour coaching session with Eric McLellan
Topics cover Artist Identity, Mastering your Social Media, Release Plan and Playlist Strategy, Managing your Marketing Campaigns and more
Zero commitment
$420
$350
3-session bundle
Best for in-depth coaching over multiple sessions
3 one-hour coaching session with Eric McLellan
Topics cover Artist Identity, Mastering your Social Media, Release Plan and Playlist Strategy, Managing your Marketing Campaigns and more
Zero commitment
Discover all that Groover Coaching offers
Expert Coaching
Get monthly online coaching sessions with top-tier music business experts by your side. You'll gain the insights and strategies needed to turn your passion into a thriving career while elevating your skills.
Refine Your Artist Identity
Learn to express your unique voice and create a resonant artist identity that will help you stand out.
Release plan & Playlist Strategy
Receive professional insights on how to orchestrate your next release to get the most attention.
Master Your Socials
Take control of your social media platforms and learn to communicate your brand's story effectively.
Promotion Techniques
Learn the art of pitching and promoting your project to media, radio, and web radios.
Manage Your Marketing Campaigns
Optimize your advertising campaigns for your music with hands-on guidance and industry tools.
Get in Touch with Us
If you have any questions about the Groover Club or our services, feel free to send us a message at club@groover.co
We're more than happy to assist you in any way we can.
FAQ
What is Groover Coaching?
Groover Coaching is your personalized roadmap to success, crafted specifically for independent artists in need of expert guidance to elevate their music careers. With a top-tier music business coach by your side, you'll gain the insights and strategies needed to turn your passion into a thriving career.
What is the cost of a coaching session?
You have the option to book a single 1-hour coaching session for $140, or save $70 by choosing a package of 3 sessions for just $350.
Who is the coach?
Eric McLellan, a seasoned marketing and A&R executive with 15 years of experience at major record labels like Sony Music and Warner Music Group.
What are the benefits of a Groover Coaching?
Groover Coaching provides:
A dedicated coach to answer all your questions and guide you along the way
An in-depth analysis of your music, brand and your positioning
Support to optimize your social media strategy and online presence
A clear action plan with specific goals to elevate your career
...and more, depending on your goals and the stage of your career.
How do I book a coaching session?
If you purchase a single coaching session:
You can schedule your session directly on your coach's calendar before making the payment.
If you purchase the 3-session package at a discounted rate:
You'll schedule your first session directly on your coach's calendar before making the payment, and the remaining two sessions will be scheduled during your call with the coach.
How do I contact support?
You can send a message to club@groover.co for any questions or assistance.
